CRM – Customer Relationship Management

Getting to know your customers

Customers: the Focus of Attention

Nothing happens by chance. Competition in the market demands rapid response and detailed knowledge about your customers. The pace of attracting loyal customers is dictated by the fight for survival in the market. It is common knowledge that satisfied customers produce the greatest profit. The possibility of repeat business from happy and loyal customers can be up to ten times higher, and they can bring in double the revenue of new buyers. And the needs of any customer can be met. The challenge here is whether this can be done economically. Finding the answer to this question is the essence of CRM.

Who is CRM intended for?

Given the situation in the market, all companies that are aware of the:

• importance of building sustainable relations with their customers,
• increasing their business and wallet share through clearly defined cross-sales,
• measuring the efficiency of sales and marketing activities, and
• understanding the value of particular customers ultimately

decide to introduce CRM systems.

See also:

• Advantages
• Features
• Implementation
• Components
• Partners