CRM – Customer Relationship Management Implementation
Getting
to know your customers
In introducing a comprehensive CRM system, the company
vision and strategy are of key importance. SRC helps its customers
identify the path they should take to achieve their goals,
formulate an appropriate vision and strategy, and implement
them in day-to-day activities. To this end we have produced
a comprehensive methodology for moving from business strategy
to successful implementation.
Implementation of a CRM System by SRC Methodology:
- Consulting
Comprehensive consulting in implementing a CRM system from
vision to everyday application. Organising and conducting
motivational workshops for the management team, strategy-formulating
workshops and motivational workshops for employees.
- Analysis
Analysis of the current situation, data and processes,
and preparation of a proposal for achieving goals are
two key
elements of successful CRM implementation.
- Operational
CRM implementation
Establishment of an operational
CRM solution in accordance
with the customer’s wishes and needs. This solution
is then adapted to activities within the company in
order
to create
a user-friendly environment.
- Analytical CRM implementation
Establishment of a data warehouse for business intelligence
needs. Analytical
CRM makes it possible to analyse
customer information, segmentation and customer behaviour
trend
forecasts. Regular standard customer analyses and
reports are automated,
and the system also provides for "ad hoc" analyses
and reports.
- Integration
The SRC expert team ensures integration with various
information systems and data sources as well as
data migration and synchronisation.
The systems need to be integrated so that a single
input provides information throughout the system,
which minimises
errors and saves time.
- Training
Training of users for efficient work with Customer
Relationship Management tools and motivational
workshops for enhancing
on-the-job performance.
- Maintenance and User Support
Maintenance of the systems put in place and assistance
to users in their everyday work.
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