{"id":7648,"date":"2025-06-05T09:41:35","date_gmt":"2025-06-05T07:41:35","guid":{"rendered":"https:\/\/www.src.si\/finance\/pametno-usmerjanje-in-varnost-kako-umetna-inteligenca-preoblikuje-financne-procese\/"},"modified":"2025-06-05T09:54:59","modified_gmt":"2025-06-05T07:54:59","slug":"pametno-usmerjanje-in-varnost-kako-umetna-inteligenca-preoblikuje-financne-procese","status":"publish","type":"page","link":"https:\/\/www.src.si\/sr\/finance\/pametno-usmerjanje-in-varnost-kako-umetna-inteligenca-preoblikuje-financne-procese\/","title":{"rendered":"Pametno rutiranje i bezbednost: kako ve\u0161ta\u010dka inteligencija transformi\u0161e finansijske procese"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7648\" class=\"elementor elementor-7648 elementor-7640\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-649be0f e-flex e-con-boxed e-con e-parent\" data-id=\"649be0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2c9d6 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"1c2c9d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Finance<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbeb778 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"bbeb778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pametno rutiranje i bezbednost: kako ve\u0161ta\u010dka inteligencija transformi\u0161e finansijske procese<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef27bd1 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ef27bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">U savremenom finansijskom svetu, gde obim komunikacija i transakcija stalno raste, upotreba ve\u0161ta\u010dke inteligencije (VI) postaje klju\u010dna za efikasnu obradu podataka i obezbe\u0111ivanje bezbednosti. InfoSert, vodec\u0301i dobavlja\u010d digitalnih re\u0161enja za poverenje u Evropi, nudi inovativna VI re\u0161enja koja omoguc\u0301avaju inteligentno usmeravanje komunikacija i transakcija i pobolj\u0161avaju operativnu efikasnost finansijskih institucija.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04cc34 elementor-widget__width-initial elementor-absolute e-transform elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f04cc34\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:67,&quot;end&quot;:100}},&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_direction&quot;:&quot;negative&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-31,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"552\" src=\"https:\/\/www.src.si\/wp-content\/uploads\/2024\/02\/moder_krak_1-1024x707.webp\" class=\"attachment-large size-large wp-image-7444\" alt=\"\" srcset=\"https:\/\/www.src.si\/wp-content\/uploads\/2024\/02\/moder_krak_1-1024x707.webp 1024w, https:\/\/www.src.si\/wp-content\/uploads\/2024\/02\/moder_krak_1-300x207.webp 300w, https:\/\/www.src.si\/wp-content\/uploads\/2024\/02\/moder_krak_1-768x530.webp 768w, https:\/\/www.src.si\/wp-content\/uploads\/2024\/02\/moder_krak_1.webp 1342w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10c0fb3 e-flex e-con-boxed e-con e-parent\" data-id=\"10c0fb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da407ea elementor-widget elementor-widget-image\" data-id=\"da407ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.src.si\/wp-content\/uploads\/2025\/01\/pexels-fauxels-3184292-1024x576.jpg\" class=\"attachment-large size-large wp-image-10055\" alt=\"\" srcset=\"https:\/\/www.src.si\/wp-content\/uploads\/2025\/01\/pexels-fauxels-3184292-1024x576.jpg 1024w, https:\/\/www.src.si\/wp-content\/uploads\/2025\/01\/pexels-fauxels-3184292-300x169.jpg 300w, https:\/\/www.src.si\/wp-content\/uploads\/2025\/01\/pexels-fauxels-3184292-768x432.jpg 768w, https:\/\/www.src.si\/wp-content\/uploads\/2025\/01\/pexels-fauxels-3184292.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b977a4c elementor-widget__width-initial elementor-absolute e-transform elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b977a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.7,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-119,&quot;sizes&quot;:[]},&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"552\" src=\"https:\/\/www.src.si\/wp-content\/uploads\/2024\/02\/moder_krak_1-1024x707.webp\" class=\"attachment-large size-large wp-image-7444\" alt=\"\" srcset=\"https:\/\/www.src.si\/wp-content\/uploads\/2024\/02\/moder_krak_1-1024x707.webp 1024w, https:\/\/www.src.si\/wp-content\/uploads\/2024\/02\/moder_krak_1-300x207.webp 300w, https:\/\/www.src.si\/wp-content\/uploads\/2024\/02\/moder_krak_1-768x530.webp 768w, https:\/\/www.src.si\/wp-content\/uploads\/2024\/02\/moder_krak_1.webp 1342w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8672753 e-flex e-con-boxed e-con e-parent\" data-id=\"8672753\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-723fccc e-con-full e-flex e-con e-child\" data-id=\"723fccc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-243229a e-con-full e-flex e-con e-child\" data-id=\"243229a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-542bca8 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"542bca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Izazovi modernih finansijskih institucija<\/h2><p>\u00a0<\/p><p>Finansijske institucije se suo\u010davaju sa izazovima kao \u0161to su:<\/p><p>\u00a0<\/p><ol><li><strong>Obrada velikog broja dolaznih komunikacija<\/strong> putem razli\u010ditih kanala (e-po\u0161ta, veb obrasci, sobe za c\u0301askanje).<\/li><li><strong>Obezbe\u0111ivanje uskla\u0111enosti<\/strong> sa regulatornim normama i bezbednosnim standardima.<\/li><li><strong>Smanjenje operativnih tro\u0161kova<\/strong> uz pobolj\u0161anje korisni\u010dkog iskustva.<\/li><\/ol><p>\u00a0<\/p><h2>Re\u0161enja<\/h2><p>\u00a0<\/p><p>InfoCert, sa kojim sara\u0111ujemo u SRC d.o.o., razvio je nekoliko re\u0161enja podr\u017eanih ve\u0161ta\u010dkom inteligencijom koja se bave ovim izazovima:<\/p><p>\u00a0<\/p><ul><li><strong>Legalmail CLASSIF-AI<\/strong>: automatizuje sortiranje i usmeravanje dolaznih poruka ka odgovarajuc\u0301im poslovnim jedinicama. Ovo smanjuje potrebu za ru\u010dnim radom, povec\u0301ava efikasnost i smanjuje moguc\u0301nost gre\u0161aka.<\/li><li><strong>IMCR AI<\/strong> (Inteligentna vi\u0161ekanalna klasifikacija i rutiranje AI): je re\u0161enje koje koristi generativnu AI za obradu dolazne komunikacije. Omoguc\u0301ava automatizovano rutiranje poruka i integraciju sa razli\u010ditim uslugama, smanjujuc\u0301i po\u010detne tro\u0161kove za nove korisnike za 80% i tekuc\u0301e operativne tro\u0161kove za 20%.<\/li><li><strong>Trusty<\/strong>: Asistent sa ve\u0161ta\u010dkom inteligencijom koji pru\u017ea podr\u0161ku korisnicima 24\/7 pri kori\u0161c\u0301enju digitalnih usluga, kao \u0161to su elektronsko potpisivanje i registracija elektronskih faktura. Omoguc\u0301ava prilago\u0111avanje prema identitetu brenda, pru\u017ea vi\u0161ejezi\u010dnu podr\u0161ku i \u0161titi privatnost korisnika.<\/li><\/ul><p>\u00a0<\/p><p>Prednosti kori\u0161c\u0301enja gore navedenih ve\u0161ta\u010dkih inteligencija<\/p><p>\u00a0<\/p><ol><li><strong>Povec\u0301ana efikasnost<\/strong>: Automatizacija procesa smanjuje potrebu za ru\u010dnim radom i ubrzava obradu komunikacije.<\/li><li><strong>Smanjenje tro\u0161kova<\/strong>: Implementacijom ve\u0161ta\u010dke inteligencije smanjuju se i po\u010detni i tekuc\u0301i operativni tro\u0161kovi.<\/li><li><strong>Pobolj\u0161ano korisni\u010dko iskustvo<\/strong>: korisnici dobijaju br\u017ee i ta\u010dnije odgovore i podr\u0161ku.<\/li><li><strong>Obezbe\u0111ivanje uskla\u0111enosti i bezbednosti<\/strong>: re\u0161enja su dizajnirana u skladu sa najnovijim propisima i bezbednosnim standardima.<\/li><\/ol><p>\u00a0<\/p><p>Ve\u0161ta\u010dka inteligencija postaje neizostavni deo modernih finansijskih procesa. U kompaniji SRC d.o.o., pru\u017eanjem re\u0161enja od InfoCert-a, mo\u017eemo osigurati da finansijske institucije pobolj\u0161aju efikasnost, smanje tro\u0161kove i pobolj\u0161aju korisni\u010dko iskustvo, uz odr\u017eavanje uskla\u0111enosti sa propisima i bezbednosnim zahtevima.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56726a8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"56726a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/www.src.si\/sr\/finance\/e-trust\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nazad na E-Trust<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7985f37 e-con-full e-flex e-con e-child\" data-id=\"7985f37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Finance U savremenom finansijskom svetu, gde obim komunikacija i transakcija stalno raste, upotreba ve\u0161ta\u010dke inteligencije (VI) postaje klju\u010dna za efikasnu obradu podataka i obezbe\u0111ivanje bezbednosti. InfoSert, vodec\u0301i dobavlja\u010d digitalnih re\u0161enja za poverenje u Evropi, nudi inovativna VI re\u0161enja koja omoguc\u0301avaju inteligentno usmeravanje komunikacija i transakcija i pobolj\u0161avaju operativnu efikasnost finansijskih institucija. Izazovi modernih finansijskih institucija [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":7624,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"iawp_total_views":14,"footnotes":""},"class_list":["post-7648","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pametno rutiranje i bezbednost: kako ve\u0161ta\u010dka inteligencija transformi\u0161e finansijske procese - Ra\u010dunalni\u0161ko podjetje SRC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.src.si\/sr\/finance\/pametno-usmerjanje-in-varnost-kako-umetna-inteligenca-preoblikuje-financne-procese\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pametno rutiranje i bezbednost: kako ve\u0161ta\u010dka inteligencija transformi\u0161e finansijske procese - Ra\u010dunalni\u0161ko podjetje SRC\" \/>\n<meta property=\"og:description\" content=\"Finance U savremenom finansijskom svetu, gde obim komunikacija i transakcija stalno raste, upotreba ve\u0161ta\u010dke inteligencije (VI) postaje klju\u010dna za efikasnu obradu podataka i obezbe\u0111ivanje bezbednosti. InfoSert, vodec\u0301i dobavlja\u010d digitalnih re\u0161enja za poverenje u Evropi, nudi inovativna VI re\u0161enja koja omoguc\u0301avaju inteligentno usmeravanje komunikacija i transakcija i pobolj\u0161avaju operativnu efikasnost finansijskih institucija. 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